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As the cannabis industry matures and scientific research deepens, genomic precision has become more critical than ever. From ensuring strain consistency to accelerating breeding and supporting evidence-based medical applications, everything hinges on one foundational element: high-quality reference genomes. In this context, the sequencing and assembly of the PinkPepper genome marks a transformative leap forward for…

Jesce Horton is the kind of entrepreneur that builds the blueprint while others are still sketching. An engineer by training and a cultivator by trade, Horton has spent the last decade navigating cannabis from nearly every angle: nonprofit advocate, policy contributor, licensed grower, educator, and now brand builder. His fingerprints are on some of the…