Two West Coast rap legends are opening cannabis dispensaries in California within weeks of each other. Xzibit goes first. Snoop comes home.
West Coast hip-hop has always had a complicated, generative relationship with cannabis. Two of its most enduring figures are now making that relationship literal — and building businesses around it.
Xzibit opens the third location of his Xzibit’s West Coast Cannabis brand this Saturday, April 18, in Marina del Rey. Three weeks later, on May 9, Snoop Dogg opens S.W.E.D. Long Beach — his second California dispensary and his first business in his hometown.
Xzibit: XWCC Marina
XWCC Marina, located at 3452 W Washington Blvd in Marina del Rey, is Xzibit’s most ambitious retail location yet. The brand launched its first store in Bel Air in 2024, followed by a second in Chatsworth. The Marina del Rey flagship is designed around Xzibit’s creative vision — a lounge-style space blending cannabis, art and culture in what the brand describes as a one-stop destination.
“At all XWCC locations, we’re pushing cannabis culture forward,” Xzibit said. “Each store is uniquely built as a reflection of my life, creativity, and west coast culture.”
The grand opening takes place Saturday morning at 9 AM with a ribbon-cutting ceremony, brand activations and local vendor participation.
Snoop Dogg: S.W.E.D. Long Beach
S.W.E.D. — Smoke Weed Every Day — already has locations in Los Angeles and Amsterdam. The Long Beach store, at 2115 E. 10th Street, is a different kind of opening. Long Beach is where Snoop grew up, and the store’s design reflects that explicitly: street-inspired visuals, references to the Hood Rich Lowrider, retro arcade games, two live DJ booths, a personal lounge and a hologram of Snoop himself.
“Long Beach made me who I am,” Snoop said. “Opening S.W.E.D. in Long Beach is my way of showing love to the community that showed love to me. We’re creating jobs, opportunities, and a space that celebrates the culture.”
The grand opening on May 9 is a 21+ event, or 18+ with a valid medical recommendation. Snoop will be present for a ceremonial ribbon cutting.
Two artists, one industry
What both openings share is a deliberate rootedness — stores built to reflect the artists’ actual lives and communities rather than generic dispensary aesthetics. Xzibit has described XWCC as an extension of his creative DNA. Snoop is framing S.W.E.D. Long Beach explicitly around job creation and community investment, tying the opening to the city’s Grow Long Beach Economic Blueprint.
Neither is a first store. Xzibit is on his third location. Snoop’s Long Beach opening is his second California store. These are scaling businesses, not celebrity experiments — and both are landing in the same state, in the same month, as California’s legal cannabis market continues to find its footing against persistent pressure from the illicit market.
S.W.E.D. Long Beach opens May 9 at 2115 E. 10th Street, Long Beach. XWCC Marina opens April 18 at 3452 W Washington Blvd, Marina del Rey.